No Market Validation

What does no market validation mean?

No market validation is when companies did not validate their markets to determine whether or not there was a market for their products.

Definition of market validation

Market validation is the process of introducing the product and/or solution to the market, assessing market approaches, and obtaining customer feedback.

According to Jim Semick (Founder & Chief Strategist of ProductPlan), market validation involves a series of interviews with people in your target market, and it almost always takes place before you have made significant investment in your product or concept.

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Return to Glossary of business failures or read "No Product-Market Fit".

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Last edited on 6 January 2022.