### About Paul Lee

In the United States, over 700,000 companies shut down every year. In 2020 alone, 1.07 million business establishments opened for the first time, but within the same year 1.02 million establishments permanently shut down, and about 13.1% of the business establishments were startups ([U.S. Small Business Administration, 2023](https://www.roiquant.com/about)).

Evidently, with [**over 85%**](https://www.roiquant.com/) of companies around the world not surviving up to 10 years, the business shutdown rate is staggeringly high.

This is why [Paul](https://www.linkedin.com/in/paulleesc) co-founded [roiquant](https://www.roiquant.com/?ref=viewpoints.roiquant.com) (róy-kwänt) in September 2017 to help founders reduce risk of business failure and business defensibility.

Paul and his team are building its proprietary cloud-based **Business Development and Intelligence (BDI)** software to help early stage startups and small-to-midsize businesses around the world to competitively build profitable businesses  and fundraise by providing data-driven *business development, risk management,* and *capital financing* via its BDI platform.

In other words, roiquant's end-to-end solution provides virtual business incubation-&-acceleration from ***ideation*** to ***competitive analysis*** to ***business modeling*** to ***no-code prototyping*** to ***market validation*** to ***risk analysis*** to ***data-driven fundraising***.

Sadly, although a lot of money is pouring into the venture capital markets worldwide, _underrepresented founders_ ([_women_](https://www.forbes.com/sites/hessiejones/2022/08/26/the-startup-world-is-outraged-venture-capital-has-just-demonstrated-white-male-privilege-is-real-and-thrivinga-system-in-serious-disrepair/) and [_people of colour_](https://www.businessinsider.com/how-adam-neumann-funding-compares-black-latino-women-startup-founders-2022-8)) still lack the access to such capital.

roiquant’s data-centric product offering is purposefully designed and powered by _business failures data_, _company performance data_, _capital markets data_, _historical data_, _commercial strategies_, _risk factors_, _investors database_, _business tools_, _simulators_, and more, to help founders build valuable and lasting businesses.

In November 2019, roiquant was awarded the ‘[Best AI & Machine Learning Startup](https://www.bizbrunei.com/2019/11/double-win-for-brupay-dart-and-memori-at-the-brunei-rice-bowl-startup-awards/)’ in Brunei Darussalam at the ASEAN Rice Bowl Startup Awards 2019.

For its innovative research, roiquant was awarded the ‘[Research & Development Special Award](https://www.bizbrunei.com/2019/09/muappy-wins-best-in-ict-industry-at-bicta/)’ by H.E. Minister Dato Abdul Mutalib Yusof from the Ministry of Transport and Infocommunications of Brunei Darussalam at the Brunei ICT Awards 2019 in September 2019.

On 25 February 2022, the company _[_rebranded to roiquant_](https://smartbranding.com/names-with-stories-the-story-behind-roiquant-com/)_, formerly known as Flipidea (flee-pee-dia).

Roiquant, Inc. is a Delaware C Corporation incorporated in the United States of America. ACTi Hub Limited Sdn. Bhd. is the legal company name of roiquant in Brunei Darussalam.

In January 2024, Paul was appointed [Adjunct Senior Assistant Professor](https://www.linkedin.com/posts/paulleesc_im-delighted-to-share-that-im-starting-activity-7149092744894791680-6lzZ/) (*Digital Business Intelligence and Digital Product Management*) at the [School of Digital Science](https://sds.ubd.edu.bn/), [Universiti Brunei Darussalam](https://ubd.edu.bn/).

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### Experience

Prior to founding roiquant \[c/o ACTi Hub], Paul was a founding director of [WafaGames](https://web.archive.org/web/20231206152207/https://www.swordsofglory.com/) in 2017 (_mobile game development studio_), and ai.Law in 2016 (_legal AI bot startup_), based in Beijing.

Between 2013 and 2016, Paul was the Co-founder & CEO of [Seeway Group](https://web.archive.org/web/20161104010219/http:/www.seewayinvestment.com/), a multifaceted business that offered investment advisory, commodity trading, and consultancy services.

Seeway Group primarily served Beijing’s state-owned enterprise, its main clientele in China, to secure international EPCF, PPP, and G2G projects in Africa, Latin America, and Southeast Asia, as well as the import and export of agricultural products, industrial power cables, and heavy machinery.

As CEO of Seeway Group, Paul specialized in facilitating China’s structured financing solutions, such as the [Export Buyer’s Credit](http://english.eximbank.gov.cn/Business/CreditB/SupportingFT/201810/t20181016_6965.html), and the [Chinese Government Concessional Facilities (_Preferential Export Buyer’s Credit and Concessional Loan_)](http://english.eximbank.gov.cn/Business/CreditB/SupportingFC/201810/t20181016_6972.html) supported by Sinosure’s [Export Credit Insurance (_medium-&-long term_)](https://www.sinosure.com.cn/en/Insurance/meci/index.shtml) and [Investment Credit Insurance](https://www.sinosure.com.cn/en/Insurance/oii/index.shtml), for its clients undertaking _public-private partnership_ and _government-to-government projects_.

Between 2012 and 2014, Paul was the Co-founder & CEO of [KG Inc.](https://web.archive.org/web/20161002141215/http:/kginc.com.cn/), a professional conference organizer that organized its flagship APEC Women Leadership Forum in Beijing (2013-2014), and was also involved in the [APEC](https://www.apec.org/About-Us/About-APEC) and [ASEAN](https://asean.org/) business fora.

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Before Paul’s entrepreneurial journey in China, he was with [Asia Inc Forum](https://asiaincforum.com/ "https://asiaincforum.com/") from 2011 to 2012 in Brunei Darussalam, a world class facilitator of business and public policy dialogue in Asia Pacific.

Since 2000, the company has a continuing proud history of partnership with the [APEC CEO Summits](https://www.apec.org/About-Us/About-APEC/Achievements-and-Benefits), the foremost annual meeting of business and government in the Asia Pacific region.

### Education

Paul holds a Bachelor of Art and Social Sciences degree in Communication and International Studies from Monash University Melbourne, Victoria State, Australia.

### Thought leadership

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### Citation and republishing

roiquant’s content may be republished in accordance with our [{% underline %}Citation Policy{% /underline %}](https://viewpoints.roiquant.com/citation-policy) and [{% underline %}Terms of Service{% /underline %}](https://viewpoints.roiquant.com/terms-of-service).

### About roiquant

roiquant (róy-kwänt) helps early stage startups and small-to-midsize businesses strengthen competitiveness and access inclusive capital by offering data-driven business development, risk management, and capital financing via our BDI (business development & intelligence) software. For more information about roiquant’s award-winning solutions, visit [{% underline %}roiquant.com{% /underline %}](https://www.roiquant.com), and join our roiquant community on [{% underline %}Discord{% /underline %}](https://go.roiquant.com/join-discord), [{% underline %}LinkedIn{% /underline %}](https://www.linkedin.com/company/roiquant), [{% underline %}Facebook{% /underline %}](https://www.facebook.com/roiquant), [{% underline %}Twitter{% /underline %}](https://twitter.com/roiquant), and [{% underline %}blog{% /underline %}](https://viewpoints.roiquant.com/).

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Co-founder & CEO of roiquant