Startup failure is a feature, not a bug

Especially when over 85% of startups won't survive up to 10 years.

Flipidea is on a mission to help founders reduce risk of business failure
Flipidea is on a mission to help founders reduce risk of business failure
Join our virtual preseed startup competition with over USD $126,000 worth of equity-free cash and in-kind prizes to be won
Join our virtual preseed startup competition with over USD $126,000 worth of equity-free cash and in-kind prizes to be won
"Failure is the mother of success." (Ancient Chinese proverb)

The Chinese proverb, 失败是成功之母 (shī bài shì chéng gōng zhī mǔ; in Chinese translation), defined failure as an essential process to success.

This is why in addressing high business shutdown rate, Flipidea is building an affordable business intelligence to help early stage startup founders reduce costly mistakes, make prudent strategies, compete innovatively, and fundraise strategically to build businesses with strong competitive edge.

Show me the numbers: According to Flipidea’s recent study on 8,377 inactive companies worldwide, 89.2% of companies did not survive up to 10 years.

  • Within 3 years duration, 37.1% of companies shuttered
  • In 3 to 5 years duration, 26.5% of companies shuttered
  • In 5 to 7 years duration, 14.4% of companies shuttered
  • In 7 to 10 years duration, 11.2% of companies shuttered

The top 5 reasons for shutdown:

  1. Strong competition
  2. Poor business model
  3. Lack of funds
  4. No product-market fit
  5. Failed fundraising
Postmortem analysis was conducted on 1,026 shuttered companies with reasons for shutdown and a total of 127 unique reasons for shutdown were identified.

Why it matters: Through its research, the company observed that most new companies failed to identify their problem-market fit before they validated their business to achieve the desired product-market fit, and as a result, they ended up in a highly saturated and competitive market.

  • Its postmortem analysis showed that strong competition is the number one reason for shutdown, highlighting the importance of market validation - by learning what not to do and focus on doing what is right - in building competitive differentiation.
  • “Companies often fail because founders and investors neglect to look before they leap,” says Flipidea Co-founder and CEO Paul Lee. “Not every great idea is business worthy because business is simply what your target market is willing to buy what you’re selling them.”
“We all know that ideas are cheap and execution is expensive. But what’s more expensive? The execution of untested ideas.” (Paul from Flipidea)
Refine conceptual ideas into viable businesses
Refine conceptual ideas into viable businesses

What can be done: When founders want to build a business with strong competitive edge but do not have the right knowledge and affordable tools, Flipidea aims to help founders analyze and validate the market at minimal cost, so founders can make data-informed decisions to improve and innovate their business.

  • Flipidea’s postmortem data also showed that most inexperienced founders lack the know-how and affordable tools to effectively validate the market and conduct competitors’ analysis.
  • “At its core, business is more science than art because its many structural components and processes are methodical, measurable, experimental, and repeatable,” says Lee.
  • “Founders, even investors, should identify avoidable patterns from past experiences to avoid hindsight bias. Similar to how experiments are tested for desired outcomes.”

Got an intuitive business idea? We help reduce risk of business failure.

Failure is the process of advancement, especially in the quest for innovation, in the fields of entrepreneurship, engineering, and science.

  • In science, failure is part of the process.
  • Many renown scientists such as Thomas Edison, Albert Einstein, Robert Goddard, Marie Curie, Ada Lovelace, Alice Augusta Ball, to name a few, are testimonies to this scientific truth who went through repeated and painful failures before they made their scientific breakthroughs.
  • “Embracing failure as information or data for innovative problem-solving helps us to cope with the fear of failure because it is the very essence of empirical learning,” says Lee.
  • “We can unpack failure like an experiment and learn from it through the scientific method - formulating a hypothesis, testing it, measuring it, learning from it, and reiterating it.”
  • This explains why Flipidea’s solutions such as postmortem analysis, competitive analysis, portfolio analysis, co-investors analysis, and idea validation are powered by its extensive database of business failures, historical, and market data to foster innovation.
"Failure is a learning experience, and the guy who has never failed has never done anything." (Wilson Greatbatch, The Implantable Cardiac Pacemaker)
Affordable startup intelligence empowering founders to analyze, validate, and innovate their businesses
Affordable startup intelligence empowering founders to analyze, validate, and innovate their businesses

What’s next: Although the bootstrapping company is still building and consolidating its business intelligence features, with its data science systems showing potential, they are expecting to release new features on the 29 December 2021.

  • Pitch deck analysis (for founders): Founders can analyze, build, and showcase their fundraising pitch decks to investors, which will be protected and investors need to request for access to view them.
    • How you benefit: Evidence-based assessment and feedback to improve viability.
    • Problem it solves: Confidential and data-driven evaluation of pitch decks.
    • Why it matters: Powered by industry comparison benchmarks, real market data, and proven frameworks to evaluate fundability.

Be the first to try Flipidea’s new features and join our waiting list.

  • Deals sourcing (for investors): Investors can source for deals according to funding stages, and upon investors’ approval, founders can email to pitch them.
    • How you benefit: Access diverse and recommended fundable opportunities.
    • Problem it solves: Increase deal flow velocity and volume from wider geography.
    • Why it matters: Leverage smart-matching to optimize deal sourcing.

Year end special: The company is offering its Basic Plan at 50% off, only available for annual billing, from now till 3 January 2022 (GMT +8). Promo code: Flipidea3xFestive.

Valid from now till 3 January 2022 (GMT +8)
Valid from now till 3 January 2022 (GMT +8)


  1. Paul Lee, Co-founder & CEO, roiquant
  2. Elina Kamaluddin, Business Research Analyst, roiquant
  3. Sharifah Nadzirah, Business Research Analyst, roiquant
  4. Nur ‘Aqilah Shaharol, Associate AI Researcher, roiquant
  5. D.T.C. Lai, Co-founder & Chief Researcher, roiquant

Citation and republishing

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Disclaimer: Any information, data and content on our business intelligence platform, web applications or websites are for general information use only. The information and analyses presented on our web applications and websites do not constitute any legal, business, investment or tax advice. Even though certain information are cited from third-party sources while believed to be reliable, roiquant has not independently verified such information and makes no representations about the accuracy of the information or its appropriateness for any given situation. References to any securities or charts or graphs and all materials provided in connection with roiquant’s web applications or websites are provided strictly on “AS IS” basis without any representations or warranties, express or implied, which should not be relied upon when making any investment decision. Any projections, estimates, forecasts, targets, recommendations, prospects, and/or opinions expressed in these materials are subject to change without notice and may differ or be contrary to opinions expressed by others.

Our proprietary data retrieval systems scan the Internet to automatically aggregate public information from news articles, websites, press releases, regulatory filings, and so on. Roiquant’s idea checker, tools, simulations, intelligence and algorithmic systems are powered by artificial intelligence and advanced analytics using our own proprietary data and synergised public data. Roiquant does not warrant the completeness or accuracy of data provided, so you would need to independently verify the information. Nevertheless, we encourage you to check the accuracy of our information before its use. We also gently advise that you obtain sufficient knowledge, market understanding, professional advice and experience to make your own evaluation of the merits and risks of any actions with the information.

Last edited on 21 October 2022. First published at EIN Presswire and republished at Hacker Noon.