What does roiquant means?

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Having a good brand name that is easy to pronounce, catchy, and associates with the business’ solutions offering is highly valuable.

When we were brainstorming for a suitable brand name, we kept referring back to our mission objectives and product differentiation for inspiration. We then realized that the brand name was staring back at us the whole time, which led us to combine the words ROI and quant.

By the way, ROI 👉 return on investment.

"This is why our new brand name roiquant, a combination of two words “roi and quant”, is derived to best align with our value proposition". (Paul Lee, co-founder & CEO of roiquant)

As of 25 Feb 2022, we'd rebranded as roiquant and was formerly known as Flipidea.

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Last edited on 9 November 2022.